LEROY MERLIN
Leroy Merlin is a leading French brand known for its wide range of home improvement products and services. Below are three distinct projects I worked on for them, utilizing AI.
Role: AI artist + Generative model training
BETC Paris - 2024
TERRACE FURNITURE AND COMPOSTER
The biggest challenge I’ve ever faced using AI was creating two billboard visuals that demanded an intricate combination of elements: the integration of a unique character, realistic and engaging character interaction, the proper placement and prominence of the client’s product, and strict adherence to a highly specific brief.
ENERGY POVERTY
We collaborated with Portuguese artist Vhils, known for visually engaging with urban environments to explore the impact of urbanization, development, and the growing uniformity of landscapes on people's identities worldwide. He was the perfect artist to highlight the effects of energy poverty on individuals.
Since it wasn’t possible to execute this campaign on location, we generated the environment digitally, and the portrait was seamlessly integrated through retouching.
COMMUNITY SPACE
We embarked on an innovative project using Stable Diffusion to train a generative model based on the style of MITCH, an artist we collaborate with. This approach allows us to create more illustrations as needed without requiring the artist's constant involvement.
We've established a partnership with MITCH to explore this methodology, ensuring they are notified and credited for each new illustration generated.
MITCH work here
